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Ideal World - Great deals every single day at Ideal World

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Ideal World is one of the leading TV shopping retailers in the UK, offering its customers exclusive offers from well-known brands at amazing prices. Visit daily to check out their Pick of the Day!


  • Great collection of brands
  • Good combination of TV and online shopping
  • Good customer service


  • Mixed view of delivery services


Ideal Shopping Direct combines the power of television retail with a strong online presence to deliver a unique multi-platform approach that brings products to life.


Our brands
Our flagship brands, Ideal World and Create and Craft combine the live TV model with a recognised online presence to bring customers a truly dynamic, entertaining, and engaging shopping experience.


Ideal World
Leading multi-channel retailer with a passion for delivering customers a dynamic and diverse shopping experience.


Create and Craft
The world’s first and best-dedicated crafting TV channel bringing world exclusive crafting brands on TV and online.


Our partners
In collaboration with our esteemed suppliers and partners, we source and develop the very best offerings in terms of value, performance, and quality, to bring to our audiences and customers.


If you decide to buy from Ideal World please check our sister site

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